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Meet Our Experts

Personalized Approach, Unparalleled Expertise

Edith Wiseman CFE President Edith has played a pivotal leadership role in the strategic growth of FRANdata's C...
Darrell Johnson CFE CEO Known as the Franchise Economist. As CEO of FRANdata since 2001, Darrell Johnson ...
Ritwik Donde Senior Research Analyst Ritwik’s expertise as a senior research analyst has allowed him to analyze the i...
Mark Kren Vice President, Lending and Risk Products As Vice President of Lending and Credit Risk Products at FRANdata, Mark Kren utili...


What Our Clients are Saying

During our most recent FDIC examination, the examiners noted that we had built up a concentration in preschool franchises within our SBA portfolio. When a concentration exists within the portfolio, the regulators want to insure that the Bank is taking extra steps to not only identify and report the concentration, but to inform itself and the Board on the risks associated with the industry in general and the franchises in particular. We have made loans to Goddard, Kiddie Academy and The Learning Experience that make up the bulk of that concentration. The FDIC examiners were impressed that we had purchased the Fund Reports for those franchises. Further, the examination report stated that the Fund Reports were evidence that the Bank was properly monitoring the risks within that portfolio concentration.
Wesley Gash
Wesley Gash Senior Vice President, Director of SBA Lending, First Chatham Bank
FranData has been a tremendous resource for helping us build out our target marketing lists. Their research is comprehensive, and data is complete and accurate. Plus, everyone I deal with is pleasure to work with and extremely responsive with all of our last-minute requests.
Rebecca Brandeburg
Rebecca Brandeburg Marketing, Emerging Channels Intuit
FRANdata's market research helped us understand our competition and served as a catalyst for fundamental change within our organization. FRANdata delivered a comprehensive amount of insights and analysis that provided us with serious comfort when it came to making strategic decisions while providing discipline to our core business and facilitated the adoption of technology. Working with FRANdata has profoundly impacted me in crystalizing the way we should be thinking about franchising.
Dzana Homan
Dzana Homan Former CEO School of Rock, COO Goddard Schools, CEO Huntington Learning Centers





Don’t Just Read, Watch Us Too

2017 MUFC
2017 MUFC
Darrell Johnson CFE, CEO
2017 Franchise Leadership & Development Conference
2017 Franchise Leadership & Development Conference
Edith Wiseman CFE, President

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