About Us

What We Do?




FRANdata works with clients on their most challenging performance issues, investing significant time and effort in developing and renewing a knowledge base that offers unique perspectives and insights. We apply our understanding of market and industry forces to develop long-term macroeconomic perspectives.

We took a central role in developing performance standards around particular areas of the franchise model and set the bar based on those standards – because of this task, certain industry measurements and standards of reporting were born — true failure rate, unit time-to-breakeven, the Bank Credit report and the franchise continuity rate.



  1. FRANdata has worked with more than 5,000 franchise brands and 7,200 lenders through the Franchise Registry.
  2. Launching of FRANdata Australia in late 2013 paves the way for FRANdata’s international presence. 
  3. FRANdata is the official issuer of the US Small Business Administration- used numbering system to track franchise brands (FRUNS). 
  4. The only company with access to more than 40,000 Franchise Disclosure Document (FDDs) some going as far back as 25 years
  5. The unprecedented body of franchising information spanning hundreds of industries serve as the backbone for FRANdata’s extensive analytical capabilities. 


Remember the term UFOC? We started as a UFOC (now FDD) collection company, but soon customer inquiries came in asking us to compare them against their peers, so we quickly became a data analysis company, expertly dissecting and analyzing data into understandable pieces of strategic information.  It was a natural transition to go from mastering the data found in the FDD, to research beyond publicly available sources. In the mid-1990s we were proud to be commissioned by the IFA to create one of the earliest attempts to analyze the franchise industry as a whole, called the “Profile of Franchising” report. Shortly thereafter, as part of our entry into franchise capital access solutions we launched the Franchise Registry.

40,000 FDDs later and more than 10,000 franchisor and supplier clients across the years, our market has embraced our robust analysis and helped us usher in our current role as consultants and industry analysts. With our role as objective analysts comes the responsibility to have the analytical tools in place to correctly decipher and measure a franchise business’ true performance success and failure.

From the first UFOC collected 25 years ago to the research and consulting projects of today, FRANdata has built our business from a culture of integrity and the desire to grow the industry we serve.

Meet our CEO

Darrell Johnson (CEO)
I have been privileged to be CEO of FRANdata for 15 years. Time and again I’m reminded that franchising doesn’t sit still, the franchise model changes with the waves of modern business practices and with that so does our business. What doesn’t change is the heart of FRANdata, our people. Our people shape the future of the company with their ideas, expertise and dedication. I’ve also been honored to work with some of the best minds in franchising, At FRANdata we are dedicated to the growth and evolution of the franchise model and the franchise industry as a whole. I am proud of what we have accomplished as a company and know that there is still much to do in driving the organization to the forefront of franchise intelligence. Darrell Johnson

Meet Our Leaders

  • Edith Wiseman

    (PRESIDENT) Edith is a 15 year veteran of FRANdata. She has played a pivotal leadership role in the strategic growth of FRANdata’s Capital Access and Franchise Business Intelligence suite of solutions. As President of FRANdata, Wiseman is responsible for sales, product development, and market strategy.

  • Kate Bartosik

    (SENIOR FRANCHISE INTELLIGENCE ADVISOR) An expert on SBA and conventional lending, Kate helps franchisors improve their financing program by advising them as to how to be lender friendly.

  • Anthony Crews

    (DIRECTOR OF RESEARCH) Anthony’s research department performs more than 200 separate research projects a year, including but not limited to Bank Credit Reports, market research, industry reports and investment due diligence. In addition, Anthony helps optimize processes and procedures to support the success of the team.

  • Ron Feldman

    (CHIEF DEVELOPMENT OFFICER) Ron utilizes his knowledge and experience with franchise finance to improve the flow of capital to the franchise community. His efforts build upon FRANdata’s financing solutions for franchisors that assist their franchisees with the financing process.