Targeting Qualified Prospects
If you are tired of the slew of unqualified tire-kickers who come in from websites or expos, there is a solution that filters out the true prospects from the “window shoppers.” Reach out to only those individuals who you know are good prospects for your system – using demographic, personal interest and buying habit data, you can build a profile of a good candidate worthy of you or your team’s time and effort. The final step is applying that criteria to our database of 150 million US adults to find every person who meets the criteria in your target territory.
Is your best candidate between 30-50 years old, with a college degree, has a net worth of >$500,00, and owns their own home? Maybe they need to be interested in cooking? Or own a pet? Or are into fitness? No matter what makes up the criteria for a good prospect, we can find them – and in the area of your next territory. Better yet, we can help you find large clusters of potential candidates who meet your criteria,so you can determine where you should focus your future growth strategy.
After determining the criteria and the area, we can provide you with names, home addresses, cell and home phone numbers, and most importantly, email addresses of your ideal prospects; it’s a true end-to-end target marketing solution tailored for businesses in franchising.
The right franchisees can mean the difference between success and failure in a franchisee recruitment program- even for an established, thriving brand. Indisputably, possessing a targeted contact list expedites the process of reaching franchise system development goals. Franchise systems include hundreds- sometimes thousands- of individual small business owners, and we know that this untapped network is the key to maximizing franchise sales while minimizing effort.
We understand that franchisees are a primary building block for a franchise brand and that good ones can be hard to find. For the past 25 years, FRANdata has been, and continues to build, the most comprehensive database for franchise information in the industry. Our database contains thousands of contacts for franchisees of every brand in the U.S. Contact lists are supplied directly by the franchisors, meaning FRANdata is able to provide the most accurate and complete contact information available to our clients.
The most comprehensive franchise database is available to you:
- More than 430,000 franchised unit locations in 230 industries
- 210,000 franchisees and 42,000 multi-unit operators