Contact List Newsletter April 13, 2006:
Targeted Marketing
There are two ways to go: One way is to purchase the largest list possible for your direct mail campaigns and play the numbers - a percentage will respond, a percentage of those will become your newest franchisees or customers. The second way is to use information to your advantage to focus on your best prospects. This is known as Targeted Marketing.
Targeted Marketing is a powerful sales weapon. Do you know who your best prospects are? What are the characteristics that make them your best? How many more of them are out there? If you know those answers you are in a much better position to minimize your marketing expenses and maximize your response percentages. How do you do this? Talk to us about our Targeted Marketing Service.
Highlighted Selects
Tax Preparation Services Franchisees
This group of professionals is starting to wrap up their busy season and beginning to think about their preparation for next year. There are franchisees from four (4) systems in this list: Fiducial, H&R Block, Jackson Hewitt Tax Service, and Liberty Tax Service. 3,255 franchisees in all.
For more information or to rent/purchase this list, email Christine at charris@frandata.com or call 800.485.9570.
Hot Stuff
Many Hot Stuff franchisees, from their Hot Stuff Pizza, Food Express, On The Go, and Smash Hit Subs brands, are convenience store and gas station owners. Over 50% of these franchisees already run multiple units and they are likely candidates for more. 1138 franchisees in total, 585 multi-unit owners, 553 single-unit operators.
For more information or to rent/purchase this list, email Edith at ewiseman@frandata.com or call 800.485.9570.
The Tool Biz
The lawn need work, repairs have to be done - time to visit the hardware stores. 5,261 franchisees from seven (7) different hardware and tool systems including, Ace Hardware, Cornwell Tools, Marco Tools, Metal Supermarkets, National Supply Network, Snap-On Tools, and Tile Outlet Always in Stock. 314 multi-unit franchisees, 4,947 single unit operators.
For more information visit the website or email Christine at charris@frandata.com or call 800.485.9570.
If you would like further information about any of the topics discussed in this newsletter, please feel free to give us a call at 800.485.9570 or visit the FRANdata website at www.frandata.com.
FRANdata: Franchising Business Intelligence
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