Contact List Newsletter May 24, 2006:
Tips for Sending Mail to Franchisees
We help lots of clients reach franchisees and based on their feedback, we have been able to compile this short list of tips that we hope will improve your marketing as well.
- Do multiple mailings. As recently reported in QSR Magazine, Dairy Queen's successful new store development marketing program mailed three times to multi-unit owners. (June 2005). You may vary your mail piece by design and/or type: for example, first mailing, you may send a standard letter; second, a postcard; third an oversized piece.
- When mailing to a unit address, include the name on the sign. Help the postman find the unit - include the name on the sign as well as the name of the incorporated business.
- Clean your mail file. At FRANdata we continually verify our mailing addresses with CASS-certified postal standardization software. This service does not help much with pre-sorting discounts (though there are a lot of franchisees, its a not a big database in the direct mail world) but we keep up with zipcode and street number changes, as well as other changes that might affect delivery.
And the most important, of course, is: start with a good database. We'll be happy to help you with that! Contact Us!
Highlighted Selects
Ramada Inns Franchisees
One of the Cendant lodging brands soon to be spun-off is Ramada Inns. This group of high investment franchisees need a wide range of supplies - everything from staffing assistance to assistance with regular refurbishments. The Ramada franchisee list has 703 single-unit and 72 multi-unit owners.
Single-use list rental: $282.90..................Learn More
Multi-use list rental: $848.70.....................Learn More
Speaking of Assimilation: Mexican Food Franchisees
Regardless of your feelings about immigration reform, everyone can agree that the Mexican food sector is hugely successful. This contact list includes franchisees from 19 different systems and has a good balance of single unit franchisees and multi-unit franchisees, including area developers and even some area representatives.
Single-use list rental: $600.80.....................Learn More
Multi-use list rental: $1,802.40.....................Learn More
The UPS Store Owners List
What can 3,496 Brown franchisees do for you? ;-) If you need to reach franchisees in a successful system, this is a good one. 2,719 single-unit and 777 multi-unit franchisees.
Single-use list rental: $1,592.70..................Learn More
Multi-use list rental: $4,778.10.....................Learn More
If you would like further information about any of the topics discussed in this newsletter, please feel free to give us a call at 800.485.9570 or visit the FRANdata website at www.frandata.com.
FRANdata: Franchising Business Intelligence
FRANdata publishes several different enewsletters with a variety of information about franchising. To review your enewsletter subscription status, please follow the Update Profile link at the bottom of this newsletter.
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