Moving from intuition and presumption to fact-based strategic and tactical changes often is a challenge. An important part of the dynamic between franchisee and franchisor is good communication and trust. Both can be impediments to making the right adjustments as a franchise system grows.
FRANdata entered the survey business for two reasons: It's unquestioned objectivity and its deep knowledge of the franchise industry.
We focus our customized questionnaires to address a particular system's key issues. We gather feedback from franchisees, sometimes by phone, sometimes by form. It depends on the issues and the best way to get feedback. Franchisees understand the challenges better than anyone and often have the answers as well. But it takes a willingness on their part to articulate either one. That willingness is centered on trust.
That's where our objectivity comes into play. We don't spin it, we don't twist it. We do reach beyond the surface questions to get at the underlying themes. We then supplement our findings with industry sector data. That's a powerful combination.
FRANdata also supports other firms that conduct surveys. We can develop industry and custom reports that put in perspective issues raised and validate or refute conclusions reached from a survey.
Give us a call and we can discuss your strategic and tactical challenges. Our survey and information products can help you get over the ingrained speed bumps.