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Information for the Franchise World

To make decisions, data is helpful but not sufficient. Turning vast amounts of data into information that helps businesses make better decisions is FRANdata's goal. FRANdata is the franchise industry's source for objective information and analysis. For more than 15 years the FRANdata has been the company everyone turns to for information with which to support business decisions and activities of businesses operating in and around the franchise world.

FRANdata is helping to change the basic way decisions are made through data and analysis that are timely, objective and helpful. FRANdata has a big vision:

To positively impact decisions at all levels of the franchise industry.

This vision encompasses a large variety of needs for franchisors, franchisees, product and service providers. How does FRANdata serve all levels of the industry? The answer lies in its data sources, experience and commitment. With the world's largest repository of franchise information, an experienced staff of franchise specialists, and a genuine commitment to objective research and analysis, FRANdata stands alone as the franchise world's information source.

Using proprietary software to access data from many sources, including its library of more than 19,000 Uniform Franchise Offering Circulars, FRANdata:

• Supports the competitive intelligence, benchmarking, franchisee marketing, and general research needs of franchisors at all life cycle stages, from prospective to mature
• Helps prospective and active franchisees to evaluate different concepts and to better understand the performance dynamics of their own systems
• Analyzes issues and provides marketing and assignment execution assistance to legal and consulting organizations
• Provides risk assessments and market access to financial institutions
• Provides targeted marketing, research, and evaluation assistance to product and service providers

In support of the overall business of franchising, FRANdata provides general industry trends and insights to the media. It also manages the Franchise Registry for the Small Business Administration.

Along with the many things FRANdata does do, it is important to note what it does not do. It is FRANdata's belief that to be an objective source of information, it cannot be perceived to have potential conflicts of interest. Therefore, FRANdata receives no advertising or other fee arrangements that might influence its analysis, services and products.