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Measuring Strategic Worth

Sizing the Market

Many suppliers approach the franchising space without a full understanding of the industry’s makeup, rendering their strategies and products less effective or relevant. Suppliers who want to enter or grow by selling to the franchise market should have a plan of action that speaks specifically to their needs. The franchise system does not fit the typical business mold, and often times the supplier that seeks to target the franchise industry falls flat when attempting to do so the same way they would handle any other b to b market.

At FRANdata, we leverage our expertise in franchising to help clients that provide products and services to the franchise community approach the market more effectively. Through lead generation opportunities found within our database of contact lists and franchise data, proprietary competitive analysis, and a comprehensive identification of the ideal prospects, we support our supplier clients with resources that are useful long after our work is delivered.

Solution/service:

  • Assess risks and challenges within industries and assist suppliers in developing an intelligent strategy to avoid or mitigate obstacles
  • Analyze product designs, service offerings, and market strategies for areas of improvement to give suppliers a competitive edge in selling specifically to franchise companies
  • Go-to-market consultation for capturing new customers
  • Provide overview of franchising, inclusive of industry trends, risks, challenges, and emerging regulatory issues

Contact Us to discover opportunities with unmatched potential for franchise businesses and other industry associates.