Franchisee associations, advisory councils, franchisor associations, industry specific trade groups, issue specific trade groups - like FRANdata, you all have a wider view of the franchising world than just a specific concept.
As the advocate for franchisees and often the intermediary between franchisees and franchisors, you are frequently challenged to do the right thing. Information can help you determine what the right thing is.
At the franchisee level, the vocal minority often dominates the more silent majority. Are they representative of all or focused on narrowly defined issues? How do you prioritize challenges faced by your membership? Does your franchisor know whether your positions are representative of the whole membership? And how well do other franchise systems solve the challenges you face? FRANdata can help you answer these and many other questions.
Franchises are only a sub-section of your membership, but a very important one and one which you represent. In order to do so, you need to understand their businesses.