FRANdata is the only completely objective research and information company that focuses exclusively on franchising. We are unique in our abilities to provide the information you need to successfully market to franchise companies. Here are some brief descriptions of the other ways FRANdata might be able to help you:
Identifying the Market Opportunity
In order to understand the opportunity for you in the franchise marketplace, you need to know some basic facts like how many brands there are and how many units; the industries and business models; growth trends (both who is selling the most units and which industries have the most new brands appearing); revenue and income levels of the brands and their units; etc. FRANdata can supply you with these facts and more.
If you can identify what makes a good prospect for you, FRANdata can find all of the franchise systems that meet your criteria. Instead of blanketing the universe with marketing materials, we can provide you with a short list of only your best leads for you to attack.
Detailed Prospect Profiles & Marketing Recommendations
Having identified which brands are your best prospects, FRANdata can provide you with exceptionally detailed profiles of those brands so that your sales and marketing teams know exactly how to make their best approach. With information like unit expense budgeting, unit size and location preferences, existing partnership programs, franchise system revenue, income and equity, executive bios, and much more, your sales reps can make smarter calls and increase their chances of success.
What's more, since each franchise brand is different, we can provide recommendations based on our insider expertise about each specific brand. We can help you decide whether you should approach the franchise executives, their franchisees, or their committees and associations and even which industry events will let you meet the executives.
Franchisor Executive Contact Lists
FRANdata can provide the executive management contacts at each franchise brand. You can select all contacts or just those job categories that you want to target. These lists include address, title, and main phone.
Franchisee Contact Lists
FRANdata can provide you with contact information for franchisees from every brand. Our database identifies single and multi-unit franchisees, their unit locations, and when available their HQ locations. We can query by number of units owned, industry, sector, brand, and geography. We provide addresses, phones and contact names.
Surveying, Executive Interviews, Qualitative Research
If you want to test your concept or your approach, FRANdata can poll your audience to provide you with feedback on your product or campaign. Whether through a larger survey or in-depth qualitative interviews, FRANdata's reputation and expertise allow us to gather feedback from franchise executives, franchisees, and industry experts. We can help you identify how your potential audience views your product concept, what their needs are, the potential challenges to adoption, and even price sensitivity.
FRANdata monitors all companies in the franchising marketplace. If you need to know who your competitors are, what products they are offering, and how they are approaching your audience, FRANdata can find out for you.
New Prospective Alerts
Once we have identified your current best prospects, FRANdata can continue to look for new leads as they come on the scene. Whether through reports like the quarterly New Franchise Concept Report of young brands or a customized search for leads specific to you, we can alert you when a likely target arises and provide you with the info you need to attack them.