What FRANdata Thinks

Just how resilient is franchising? Franchising is a model designed for rapid expansion. Typically, when an industry shows attractive economic and social trend appeal, you will see more franchise activity. But what about during a pandemic, when whole swathes of the economy are challenged? Which industries continued to experience franchise growth and, conversely, which shrank? […]

The International Franchise Association (IFA) recently released its annual Economic Outlook Report detailing the franchise industry’s projected economic forecast for 2021. Conducted by FRANdata, the report offers an in-depth look into franchising’s growth trend following the economic fallout due to the COVID-19 pandemic, as well as an in-depth state outlook for all 50 states and Washington D.C. Top […]

Frandata has been running the Mega 99 list for Franchise Update for more than 10 years. Needless to say, we’ve seen many nationwide and worldwide events, most of which are being eclipsed by the current pandemic in terms of the significant rise in franchise activity. The following four factors are among those that have affected […]

Looking at what’s changed in 2020 because of Covid – and what changes might be permanent – let’s start with the biggest driver of economic activity: consumers. A majority of the more than 2,000 people surveyed by Jones Lang LaSalle said they want to continue working away from the office at least two days a […]

Every crisis creates brand winners and losers. This one is no different. Eventual brand winners will be those that best understood the long-term implications during the crisis and reimagined their businesses from the ground up. I’m not yet prepared to forecast the winners, but I can raise some questions that might help multi-unit operators consider […]

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