Back in the spring of 2012, less than two years after being cut from minor league baseball—his dream of pitching in the majors all but forgotten—Devan Kline, now 30, stood in a parking lot in Huntersville, North Carolina, with music blaring from his parked Dodge Challenger and led a small crowd of women through a rigorous workout regimen of his own design. It was the birth of his women-centric gym, Burn Boot Camp, founded with his childhood sweetheart, lifeline and now wife, Morgan.
The couple couldn’t afford proper gym space and used fences for wall sits, a cement ledge for tricep dips and a grassy hill nearby for bear crawls. “They believed in him,” says Morgan Kline, 30, the company’s COO and co-owner. “They tried us out, and they stuck with it. There are several women that are clients of ours today that started out with Devan in the parking lot.”