Strategically contact the franchisees your business needs to ramp up growth. Driving by your local Arby’s, you can’t tell who the owner is, how many locations they own, or how to reach them for their business. Forty franchisees own more than 70% of Arby’s franchised locations (refer to the pie chart). That’s right – forty […]
Throughout my career, I have observed that a strong alignment of interests between two business parties usually leads to good outcomes for both. All franchisors with any marketing savvy will say they are aligned with their franchisees. What is the evidence that a brand walks the talk? There are many indicators. To start, there is […]