If it’s on the internet, it must be true. While we chuckle at that statement, we also know the dark side that the internet exposes. There is much more misinformation than information floating around the franchise universe. While it is easy to disregard the misinformation for what it is, it is hard to do so […]
Throughout my career, I have observed that a strong alignment of interests between two business parties usually leads to good outcomes for both. All franchisors with any marketing savvy will say they are aligned with their franchisees. What is the evidence that a brand walks the talk? There are many indicators. To start, there is […]