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Meet Our Experts

Personalized Approach, Unparalleled Expertise

Edith Wiseman CFE President Edith has played a pivotal leadership role in the strategic growth of FRANdata's C...
Darrell Johnson CFE CEO Known as the Franchise Economist. As CEO of FRANdata since 2001, Darrell Johnson ...
Ritwik Donde Senior Research Analyst Ritwik’s expertise as a senior research analyst has allowed him to analyze the i...
David Swift Vice President As the VP of Data Analytics and Research Development, David plays a vital role in ...


What Our Clients are Saying

Our partnership with FRANdata has been instrumental in helping Capital One's Spark Business support franchises’ lending needs in a simple and seamless way. As access to capital continues to be top of mind for businesses across the country, we’ve been able to leverage FRANdata’s leadership and years of expertise to serve the unique and complicated needs of a franchise. As a result, we have been able to provide superior servicing and lending options for our franchise customers and offer tangible advice and resources to help them obtain access to capital when they need it most.
Brian K. Smith
Brian K. Smith Head of SBA Lending, Capital One
While working with FRANdata, we found a team similarly dedicated to the goal of helping clients maximize opportunities through data. We evaluated the FUND score with its supporting attributes and discovered that by combining FRANdata’s brand-level risk information with Experian’s Financial Stability Rating, clients can get a more complete picture of severe delinquency or business failure risk for individual franchisees. This should be particularly useful to clients with portfolios that are rich with franchise customers.
Piew Datta
Piew Datta Director of Commercial Data Science, Experian
Home Instead Senior Care has a strategic plan for global expansion. The plan starts with market research and we have relied upon FRANdata to deliver extensive and relevant country analysis. Given their unique expertise around the franchise model, they have provided us with information that helps us ensure successful expansion. FRANdata under promises and over delivers.
Kathy Daniel
Kathy Daniel Director of International Business Development





Don’t Just Read, Watch Us Too

2018 MUFC
2018 MUFC
Darrell Johnson CFE, CEO
2017 Franchise Leadership & Development Conference
2017 Franchise Leadership & Development Conference
Edith Wiseman CFE, President

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