Meet Our Experts

Personalized Approach, Unparalleled Expertise

Edith Wiseman CFE

President

Edith has played a pivotal leadership role in the strategic growth of FRANdata’s Capital Access and Franchise Business Intelligence suite of solutions.

Darrell Johnson CFE

CEO

Known as the Franchise Economist. As CEO of FRANdata since 2001, Darrell Johnson oversees the strategic direction of the leading franchise-focused research and advisory firm in the nation.

David Swift

Vice President

As the VP of Data Analytics and Research Development, David plays a vital role in expanding FRANdata’s research capabilities while being responsible for executing and maximizing strategic data modeling and analysis as part of the research team.

Ritwik Donde

Senior Research Analyst

Ritwik’s expertise as a senior research analyst has allowed him to analyze the ins and outs of the operational and financial performances of hundreds of franchise brands.

Anya Nowakowski

Senior Research Analyst

As an analytical “triple threat” Anya brings to the table laser sharp analytical capabilities, an ability to translate data into workable solutions for her clients, and an inquisitive mind that leaves no stone left unturned.   Her research at FRANdata focuses on business intelligence custom research projects. Anya has worked on custom projects analyzing marketing trends across the franchise industry, identifying demand for digital marketing solutions, and assessing best practices for franchise financial performance representations.

Christina Niu

Research Analyst

A financial analysis powerhouse, Christina joined FRANdata in 2016 as a Research Analyst. She independently leads research projects, reports, and provides invaluable support to the entire research team. Christina brings strong quantitative and qualitative analytic skills and research experience to the company. She is skilled in STATA and R, with experience in managing large databases and creating research models.