Assisting in Tenant Acquisition and Selection
Over the last half decade, the world of retail has undergone seismic changes. The true impact of online shopping is now clear: big box retailers are vanishing, and traditional anchor companies don’t carry the weight they once did. Retail commercial property owners need to change with the changing market. Smart property managers and owners no longer depend on word of mouth or sitting back hoping the right tenant will find them. Instead, FRANdata can help develop a proactive approach to filling spaces.
“The customization and localization of the shopping experience are more important now than ever. Successful landlords carefully curate tenant selection, asking why a tenant should be in a project, and how that tenant will complement co-tenants to create a mix that is pertinent today. The CEO of a shopping center development firm confirms, “You have to be able to answer, ‘Why does the consumer care? What is the retailer’s plan?’ -PWC’s Emerging Trends in Real Estate page 90
In today’s market knowing which brands and industries are looking to add locations near you can give you a leg up on other property managers and owners. With FRANdata’s three decades of experience in the franchising industry we can help identify which national brands might be looking in your market. Leveraging our network of franchise experts, we understand, better than anyone else, who the decision makers are and what they are looking for.
FRANdata has the data and relationships to give property managers and commercial real estate developers a leg up in identifying and contacting the right brands for their locations. FRANdata can build a matrix to identify the right brands that will benefit from the demographics and existing tenant mixes already under lease in your properties.