Navigating the Franchise Ecosystem

Selling to the Franchise Market

Identifying the franchise vertical as a market to pursue opens major avenues for suppliers and vendors. We provide the road map for those seeking the knowledge needed to efficiently and intelligently enter the franchise space, grow their presence, or target new prospects. FRANdata also ensures that the products and services being offered are relevant, and that they resonate with franchise market.

With our more than 25 year history of information and strategic integrity, FRANdata regularly receives national and international media recognition as the trusted source for understanding franchising in the United States. We use this to build a blueprint for supply companies to approach the right franchise customers. The blueprint and findings we supply are useful far beyond the executive level- they have proven to be a valuable resource for product designers, marketing and advertising departments, and business development and sales teams.


  • Design and create custom service offerings or products for use in the franchise vertical or specific industries
  • Detailed custom franchise brand analysis to uncover potential for supplier relationships
  • Identify gaps in product or service offerings of clients and competitors to capitalize on unfilled demand
  • Targeted sales strategy and identification of brands that would be ready for a better product or service


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